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EggMania to crack central Pa. market with restaurant

An Indian street food restaurant is targeted to open in Hampden Township.

EggMania hasn’t announced an opening date, but signs are in place at the building at 5510 Carlisle Pike.

The small chain was founded by five friends who craved the egg dishes they grew up eating in India, according to its website. The first one opened in Jersey City, New Jersey in 2012.

Despite its name, EggMania is not a breakfast spot.

The name depicts the craze for eggs, as says a famous slogan in India ‘Sunday ho ya Monday, roz khao ande’. (Whether it’s Sunday or Monday, have an egg every day.)

EggMania operates a handful of restaurants focused on egg-centric Indian street food such as masala omelet, egg curry, and Goti Fry, a combination of sliced boiled eggs cooked with ginger, garlic and chili topped with American cheese and onion-tomato based gravy.

It also serves non-egg dishes such as butter chicken, paneer tikka and chicken seekh kabab.

In India, the popularity of eggs grew in the 1980s thanks to a national campaign similar to the “Got Milk” advertisements in the United States.

A competing Indian street food chain called Eggholic is online to open nearby at the Gateway Square Shopping Center in Hampden Township.

The restaurants will join a growing number of Asian restaurants and markets cropping up in Cumberland County, where the Asian population has nearly doubled. At least two Asian markets operate at Gateway Square, including Apna Bazar Farmers Market, an eight-aisle store specializing in foods from India, Pakistan and Bangladesh.

Source: Penn Live